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| Home > Courses > Undergraduate >BBA with Marketing |
| BBA with Marketing |
BBA with Marketing – a course where candidates learn business administration with specialist marketing modules aimed at those looking for a career in marketing management. |
| Course Prospects |
This programme is designed to prepare you for a career in modern business and management. The major areas of business administration are covered: accounting, finance, human resources, marketing, information sytems and international business and you'll also have the opportunity to acquire expertise within chosen specialisms.
Programme aims
This programme aims to provide you with:
Career progression
This course will enable you to develop skills so that you can think and act strategically and exert influence in the workplace, enabling you to succeed in the business world. It will help you gain a competitive edge and drive your career forward, and may also assist a career change, achieve a salary increase, improve promotion prospects or simply broaden horizons and increase marketability. |
Entry requirements |
In order to satisfy the entrance requirements for the BSc Business Administration, you must:
AND have passed GCSE/GCE 'O' level English language at grade C or above or, within the last three years, to have passed at the required standard a test of proficiency in English that is recognised by the University of London. |
Course structure
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| First Year - Foundation level (four units) |
| Two compulsory full units: |
1 |
Management and the modern corporation |
| 2 |
Accounting for management |
| 3 |
Introduction to the World of Computers |
| 4 |
IT Applications and Skills |
| PLUS four compulsory half units: |
1 |
Business analysis and decision making |
| 2 |
Business statistics |
| 3 |
Business study skills and methods |
| 4 |
Management and communication skills |
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| Second Year - Advanced level (four units) |
| One compulsory full units: |
1 |
Strategic management |
| PLUS three full units: |
1 |
Marketing management |
| 2 |
Human resource management |
| 3 |
Production and operations management |
| 4 |
Management information systems |
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5 |
Management accounting |
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| Third Year - Specialist level (four units) |
| One compulsory full unit: |
1 |
Modern business in comparative perspective |
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| AND the equivalent of two full marketing units: |
| One compulsory full units: |
1 |
Modern business in comparative perspective |
| 2 |
Consumer behaviour (half unit) |
| 3 |
Marketing research (half unit) |
| 4 |
Advertising and promotion in brand marketing (full unit) |
| PLUS the equivalent of one full unit from: |
1 |
International human resource management (full unit) |
| 2 |
Accounting for strategy (full unit) |
| 3 |
Innovation management (full unit) |
| 4 |
Managing organisational change (half unit) |
| 5 |
The individual at work (half unit) |
| 6 |
European business (half unit) |
| 7 |
Multinational enterprise (half unit) |
| 8 |
International finance and accounting (half unit) |
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| Tuition Fee |
Home Students = £2900 |
| International Students = £3500 |
| Entry dates |
Feb, Jun & Sep |
| Duration |
3 Years |
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