| Home > Courses > ICM > Marketing, Advertising and Public Relations |
| Marketing, Advertising and Public Relations |
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| The Diploma & Advanced Diploma in Marketing, Advertising & Public Relation |
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There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts.
This programme has been designed for those with an interest in communications who seek a recognised qualification to enhance future employment prospects and career progression.
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Course Fee and Start Date
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| Part 1 |
1 |
International Business Communications |
| 2 |
Marketing |
| 3 |
Advertising |
| 4 |
Public Relations |
| 5 |
Buyer Behaviour & Consumerism |
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(The ICM Diploma in Marketing, Advertising & Public Relations is awarded on completion of all Part 1 subjects) |
The Advanced Diploma in Marketing, Advertising & Public Relations
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1 |
Campaign Planning & Control |
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2 |
Strategic Marketing Management |
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3 |
Financial Management |
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4 |
Management Theory & Practice |
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(The Advanced Diploma in Accounting & Finance is awarded on completion of the above subjects) |
| Programme Objectives |
To provide participants with a body of knowledge which will enable them to: |
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Campaign Planning & Control |
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understand the importance of Marketing Communications to the development of a business |
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to make a positive contribution to the work of a Marketing, Advertising or Public Relations department |
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to increase and enhance employment opportunities within the communications industry |
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Level of Course |
Part 1 |
Advanced Diploma |
Tuition Fee |
2,000 GBP |
2,000 GBP |
Entry Dates |
Feb, Jun & Sep |
Feb, Jun & Sep |
Examining Body |
ICM |
ICM |
Awarding Body |
ICM |
ICM |
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| Recommended Course Duration |
| One year of full-time study for Part 1 and one year of full-time study for Part 2. |
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