|
| Home > Courses > ABE >Marketing |
| Marketing |
The Marketing Programme is offered at Certificate, Diploma andAdvanced Diploma level |
| |
| |
| Entry Requirements: |
Certificate: No previous qualifications are needed to ener the certificate but entrants should be competent in English and mathematics uo to GCSE level (NQF level 2).
Diploma: To enter the Diploma you mush have completed the ABE Certificate (in any programme) or have two GCE A- Levels and four GCSEs at Grade C or above, or possess a BTEC National award or equivalent NQF level 3 qualification.
Students with at least two years work experience can also apply, even with any of the above qualifications.
Advanced Diploma: To enter the Advanced Diploma you mush have completed the ABE Marketing Diploma, or possess a first degree, or a BTEC HND or equivalent NQF level 5 qualification. |
| Course Fee and Start Date |
| |
Level of Course |
Certificate |
Diploma |
Advanced Diploma |
Tuition Fee |
900 GBP |
2000 GBP |
2200 GBP |
Duration |
6 months |
1 year |
1 year |
Start dates |
Feb, Jun & Sep |
Feb, Jun & Sep |
Feb, Jun & Sep |
Examining Body |
ABE |
ABE |
ABE |
Awarding Body |
ABE |
ABE |
ABE |
|
| |
| Marketing Programme Structure |
The subjects for each level are indicated below:
| Certificate |
| (Four Compulsory Units) |
1 |
Introduction to Business |
| 2 |
Introduction to Business Communication |
| 3 |
Introduction to Quantitative Methods |
| 4 |
Introduction to Marketing |
|
| Diploma |
| part one (Four Compulsory Units) |
1 |
Economic Principles and their Application to Business |
| 2 |
Organisational Behaviour |
| 3 |
Quantitative Methods for Business and Management |
| 4 |
Principles of Marketing |
|
| Diploma |
| Diploma part two (Three Compulsory Units) |
1 |
Marketing Policy, Planning and Communication |
| 2 |
Marketing Information Systems |
| 3 |
Marketing in Action |
| Plus two from: |
1 |
Principles of Business Law |
| 2 |
Human Resource Management |
| 3 |
Systems Analysis and Design |
|
| Advanced Diploma |
| (Five Compulsory Units) |
1 |
Corporate Strategy and Planning |
| 2 |
Strategic Marketing Management |
| 3 |
International Marketing Strategy |
| 4 |
Strategic Integrated Marketing Communications |
| 5 |
Contemporary Issued in Marketing |
|
|
| |
|
|
