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Home > Courses > ABE >Marketing
Marketing

The Marketing Programme is offered at Certificate, Diploma andAdvanced Diploma level

Entry Requirements:

Certificate: No previous qualifications are needed to ener the certificate but entrants should be competent in English and mathematics uo to GCSE level (NQF level 2).

Diploma: To enter the Diploma you mush have completed the ABE Certificate (in any programme) or have two GCE A- Levels and four GCSEs at Grade C or above, or  possess a BTEC National award or equivalent NQF level 3 qualification.

Students with at least two years work experience can also apply, even with any of the above qualifications.

Advanced Diploma: To enter the Advanced Diploma you mush have completed the ABE Marketing Diploma, or possess a first degree, or a BTEC HND or equivalent NQF level 5 qualification.

Marketing Programme Structure

The subjects for each level are indicated below:

Certificate
(Four Compulsory Units) 1 Introduction to Business
2 Introduction to Business Communication
3 Introduction to Quantitative Methods
4 Introduction to Marketing

Diploma
  part one (Four Compulsory Units) 1 Economic Principles and their Application to Business
2 Organisational Behaviour
3 Quantitative Methods for Business and Management
4 Principles of Marketing

Diploma
 Diploma part two (Three Compulsory Units) 1 Marketing Policy, Planning and Communication
2 Marketing Information Systems
3 Marketing in Action
 Plus two from: 1 Principles of Business Law
2 Human Resource Management
3 Systems Analysis and Design

Advanced Diploma
(Five Compulsory Units) 1 Corporate Strategy and Planning
2 Strategic Marketing Management
3 International Marketing Strategy
4 Strategic Integrated Marketing Communications
5 Contemporary Issued in Marketing


 
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Maria Chrisma Paplona Philippine